Having your own Adserver is a pretty big competitive advantage.
Not only does it help you optimize your current funnels but is also your ticket to exclusive inventory.
In this tutorial, you’ll learn how to set up Revive Adserver formally OpenX.
Problem is most are expensive and even a few are pretty shitty.
The good news is Revive Adserver is free…
While it may not be the best-looking interface, it gets the job done!
The first step in getting your Adserver up and running is setting up your server. Now if you already have a server that is great, however in this tutorial we’ll be using Namehero.
*Avoid shared hosting as running an Adserver will likely get your account suspended depending on the amount of traffic volume you’re doing.
Once you have successfully purchased your server, you should now be able to access your client area. While in your client area click on Cloud Web Hosting.
Discount Link: Discount For 50% Off Cloud Hosting
DOWNLOAD: Revived Ad Server Download Page
It allows you to “claim” inventory by doing direct buys. Doing a direct by allows you to put your ad code on a publishers property directly which allows you to bypass ad network fees and competition.
By having your own ad server you can also setup failover offers/properties to help monetize any non-converting traffic.
Have nowhere to send the traffic? Sell it to other marketers, ad networks or businesses.
You know I love to over deliver…
So one more tip for those who read my last post: Retargeting post
Honestly, I wasn’t gonna share that one because it’s so badass… but cats out of the bag now.