People who succeed with PPC do two things very well:
First, they do the proper research to fully understand their target market and draft a PPC marketing plan outline.
Second, their marketing strategy uses this data to identify opportunities that competitors simply left out of their marketing plan.
But you’re probably wondering:
“How do I properly research my PPC marketing strategy?”
To answer this we first need to understand…..
…..which audience is the right audience.
In this post I give you an example of how I do market analysis.