Unless you’ve been living under a rock or hiding in some tall grass you’ve probably heard of Pokémon GO, the app that has taken America by storm.
For those of you that are a bit behind on current trends…
It’s the latest installment from Niantic, Inc. which blends our world with the Pokemon Universe, known as Augmented Reality.
This kind of app isn’t the first of it’s kind, but it’s definitely one of the first to gain this much traction.
So much traction as fact, us as marketers need to hop on this trend as quickly as possible.
Not only are performance marketers taking advantage by using this highly popular angle…
Local businesses such as hotels, coffee shops, bars, and malls are using Pokemon go to attract foot traffic into their physical properties during slow times.
Not convinced of the growth?
Take a look at the crazy metrics below provided by Similarweb.com