One of the most important tools we have as Pay Per Call marketers is call tracking.
What is call tracking you ask?
As the name suggests it allows you to see data about the calls you are generating before you send them off to the client or offer.
You see, the less intelligent marketer is going to assume they can save $50 a month by not investing into a call tracking platform.
They’ll think that they can just send their leads directly to the client or offer, without much worry.
What happens when you post your clients number in all of your ads and web properties?
Sounds all great and dandy right?